It’s been a while since I’ve posted one of these, so let’s have a little refresher.

When my niece was born, I decided that I wanted to do something original, creative, and personal for her each year for Christmas. Since she was living overseas, and I knew I might only get to see her (and therefore to share a book with her) a few times a year at best, I struck on the idea of doing an audio CD of me reading some of my favorite children’s stories to her. Thus: Storytime.

In 2006, for my third CD, I had a couple realizations—first, that there are only so many kids books I consider “favorites”, and second, that my niece, being a girl, would be more interested in “girl” stories than the “boy” stories I used to read. So, I would have to branch out into unfamiliar, and at times, uncomfortable territory. Case in point, our first track from 2006.

I picked Christmas is Here! (at my wife’s prompting, I’m sure) because it’s a Christmas story, and because girls love Strawberry Shortcake.

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Though I’ve long known of the Windows Alt- and Mac Option-key codes for producing extended characters, I’ve only recently discovered a couple different shortcuts that allow the same thing under Linux.

A discussion at Daily Writing Tips about em-dashes, specifically regarding when to use them, spun in the direction of how to produce em-dash characters.

The immediate and obvious suggestion was to rely on word processors’ automatic character replacement—which generally involves swapping out two minus signs for “—” as-you-type. It was also pointed out, however, that there are specific key sequences you can use within different OSes to produce these characters without benefit of a word processor.

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One of the chief struggles for an amateur photography enthusiast, apart from developing your skill as a photographer, is figuring out how best to manage your ever-growing collection¹. Importing, naming, securing, processing, and filtering thousands of photos often requires sophisticated planning and a stable workflow.

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My brother emailed me the other day, prompting me to go off on a tangent about the Buddhist idea of impermanence.

He said:

“[When living on a boat] you really learn to appreciate the small things. Like grapes. They taste better when you’re on a boat. Because you realize once they’re gone, you don’t get any more until you pull in again.”

His statement illustrates one positive result of a well cultivated understanding of impermanence—because you know something won’t last forever, you can appreciate it more while you have it.

Some of my older posts, like the ones about suffering and attachment or the Four Noble Truths, mention impermanence without going too deep. Since impermanence is one of Buddhism’s core concepts, I thought I should give it a closer look.
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Websites exist for sharing information.

Whether it’s news of your latest big product release, general info about your company or industry, or a story about your day in the park with your dog, chances are you’re putting it out there for people to read. Since the days of Lycos, AltaVista, Yahoo, and, of course, Google, search engines have been a big part of that goal.

Building your site to entice search engines to index and favorably place your pages has gone from the brute-force spider-baiting methods of the late 90′s, to the… well, brute-force spider-baiting methods of the 2000′s.

SEO has become an acronym, but many SEO companies still seem focused on keyword bombing, link farming, and site “build-out.” This approach does kind of work, so these guys can get away with it up to a point and sell their clients on their “success,” but it usually means leaving two things behind: 1) your customers, and 2) sane, usable content.

There is a better way. It is possible to build search engine friendly sites without making your site look like a dictionary or random pile of keywords. With a little bit of time and effort, a good understanding of your site’s real goals (“getting a top search ranking” is not a real goal), and some thoughtful copywriting, you can serve your customers a readable, usable site and still rank well in your target searches.

As I see it, there are two basic principles of SEO:

1. Understand how the spiders see your site’s pages,
2. and create compelling, accessible, usable content, and organize it so spiders can see it.

I’ll talk about these a bit more in-depth, but not necessarily in great detail–this post is merely intended to offer an overview, and perhaps a better general approach to SEO, not blow-by-blow implementation guidelines. With that disclaimer in place, let’s continue…

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